File:L1LogoRed loudspeaker.jpg

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Hey gang,

I'd like to introduce a new name to everyone, the L1™ loudspeaker. Hurray! We've got “TM” approval from our legal department for "L1" and we are stoked.

We've always know that Personalized Amplification System™ family of products is a mouthful and, while Cylindrical Radiator® speaker is easier, it's still a lot of syllables. “L1”, or “el one” if you like, is easy to say and does not infringe on anyone else’s trademark.

We’ve even gone so far to create an “L1” logo (below). You’ll see us using it in many ways, L1 speaker, L1 loudspeaker, L1 system, etc., but you’ll NEVER see us calling our system or speaker a “pee ayy esss”.

For those of you who are L1 advocates and want to help out, I’d like to tell you how you can help … it’s really easy … adopt “L1” and don’t use “pee ayy esss” to describe the speaker or system. PAS is the registered trademark of another company; that’s why Bose folks never use those letters to talk about the L1 system (I’m sure some of you were wondering why we never use those letters in our communications).

So, starting right now, I’d like to offer everyone who stops using “pee ayy esss” as the name of our product a free set of Quiet Comfort 2® headphones … but … I can’t.  Gotcha! Just seeing if you’re still paying attention.

Let’s see if we can make “L1” stick (get it) and give up on “pee ayy ess” to describe the L1 speaker. Thanks for any and all help.

Steve and the “-at-Bose” gang.

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current10:41, 15 October 2008Thumbnail for version as of 10:41, 15 October 2008500 × 500 (25 KB)ST (talk | contribs) Announcement
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